Paul Schwada is a consultant, speaker and writer who focuses on practical business leadership. He has been featured in extensive print, radio and TV media. He writes a blog, “Business Well Done” on the context and challenges of leading established businesses, and can be found on Twitter@BixWellDone.

Posts by Paul Schwada

Effective Design Partnerships: Understanding the Manufacturer’s Profile and Objectives

In the most effective partnerships, the manufacturer and outside firm begin with research (see the second column in this series for why this is so)....More

Effective Design Partnerships: Understanding the Critical Partnership Research Stage

Few markets rival the medical market for complexity. Most product sales involve a long line of people who can influence the decision: doctors,....More

Finding the Right Fit for Effective Design Partnerships

One of the most powerful combinations in business is a partnership between a product manufacturer and an outside product design firm. It’s an....More

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