Tegra Medical announces a new addition to their company. Lee Crowe will be taking over as Vice President of Sales and Marketing. His responsibilities cover all sales and marketing activities, including GENESIS Tech Center and the Quick Wire and Tubing group with its ecommerce store. President of Tegra Medical, Mark King, commented that Crowe’s solid track record in sales and marketing coupled with his years of experience will help the company keep focus on the customers.

Crowe was most recently the Vice President of Marketing and Sales at Swiss-Tech, LLC where he created strategies to optimize revenue, increased sales coverage, and added new regional markets. Before that, Crowe worked for Symmetry Medical as General Manager, SSi Division and Senior Vice President of International Sales—increasing global revenue from $20 million to $50 million. Additionally, he spent his early career with Smith & Nephew, most recently as Director of Image Guided Surgery, Orthopedic Division. Tegra Medical is a contract manufacturer of medical devices.