Strong product identity comes from a well-presented package on store shelves, says O. Berk Co., Court Union, N.J. (oberk.com). The firm provides ceramic decorating, acid frosting, and various labeling applications. Silk-screen decorating is offered through an affiliate that can silk-screen containers such as PET, PVC, PE, and Soft-Touch in forms such as jars, pails, cylinders, and gallons, and sizes in one, two, and three colors.