The Industrial Designers Society of America (IDSA) recently honored GE Healthcare with three International Design Excellence Awards (IDEA) for medical and scientific products. The 2012 IDEA program awarded GE Healthcare’s Global Design team with two Gold Awards, a Silver Award, and a finalist nod for various design products and concepts. Among the honorees was the Discovery IGS 730, a laser-guided robotic interventional X-ray system.

With the mobility of a small C-arm and the capability of a fixed system, the Discovery IGS 730 revolutionizes minimally invasive imaging, with a strong focus on design and patient comfort. Mounted on an advanced laser-guided vehicle, the system’s C-arm is placed using predefined trajectories, enabling full patient access without having to suspend the device above the patient. For clinicians, motion is predictable, precise and easy-to-use. The Discovery IGS 730 also maintains GE Healthcare’s company-wide commitment to low dose for optimum patient safety.

Design architect Jean-Michel Marteau contributed the Discovery IGS 730’s success to endless customer conversations to better understand their needs. “Medical equipment within [DGS] has often appeared daunting, cold,” explains Marteau. “This new design aims to appear warmer from a patient standpoint, more compact and easier to use for the clinician. The perfect synthesis of our ID philosophy: ‘the Magic of Science & Empathy.’”

GE Healthcare’s Global Design Manager, Francois Lenfant, says it was “an honor to be recognized by the IDSA for our groundbreaking developments aimed at providing better care to more individuals around the world. At GE Healthcare, our design teams have long been focused on developing solutions that push the limits of innovation in imaging, while providing design and functionality that enables our customers to provide more efficient, better care on a daily basis,” says Lenfant. In developing the company’s imaging products, the Global Design team strives not only to enhance the user’s experience, but to help put patients at ease when they are at their most vulnerable, exemplifying the possibilities of a happy marriage between form and function.

GE Healthcare has won more than 10 design awards over the past four years, including a 2011 IDEA Silver Award and Honorable Mention. In particular, the IDEA program is considered one of the most preeminent design competitions in the United States, with scope and influence reaching globally.

Started in 1980 by IDSA, the IDEA program fosters business and public understanding about the impact of design excellence on the quality of life and the economy. Utilizing a peer-review process, the IDEA program highlights products based on sustainability, interaction design, packaging, strategy, research, and concepts. IDEA features honorees from numerous product segment categories.