Medical device manufacturers looking to maximize their online marketing efforts can apply for no-cost mathematics-assisted 2012 Online Marketing and Offline Marketing Mix Plans. The Global B2B Communications planning uses high-level mathematical tools to help measure and gauge the highest returns-on-investment for online marketing tactics to reach global niche markets. These Web competitive analysis tools give readings of a company’s competitive landscape on the Web in relation to its market niches.

The 10-step process includes:

1. data and findings from high-powered search engine optimization tools for Web competitive analysis for a selected key phrase vs. less competitive terms that a Web competitive analysis demonstrates are not as effective;
2. demonstration of how to overtake competitor Web sites for traffic and rankings for that selected key phrase in a step-by-step manner;
3. assessing relative importance and strengths of off-page (links) to on-page website optimization factors;
4. a preliminary review and report by trained search engine optimization consultants as to whether resources need to be devoted to re-working website code to make the company site more visible to search engines and or cost-projections of migrating current Web designs to more search engine friendly Web frameworks such as Wordpress, or whether to build additional country-specific domains;
5. rewrite demonstration of a Web page using math tools that transform personalized search algorithms from obstacles to competitive advantages to enable companies to compare before and after content and the before/after Web development results viewed with in-house Google analytics;
6. suggested online and print publications to pursue with variety of tactics and tools (blogs and on online publications, post articles, white papers, news releases, etc.) help overcome obstacles some companies face in reaching certain market niches due to search engines’ local search algorithms and intrinsic challenges these create to reach prospects far from home;
7. intelligence and metrics from Web competitive analysis software to identify page one competitors for a particular search term that can be surpassed in the shortest timeframe;
8. systems assessment of fit for in-house versus outsourced assistance with Google advertising, display ads, and other online advertising;
9. recommendation on Web marketing courses that match skill set of in-house marketing management and Web teams;
10. and listings of potential lead sources available through mining Twitter, LinkedIn, and other business-oriented social media.