On matters involving industrial design, Medical Design readers are split when it comes to their approach. According to an online reader poll, 40% use both inhouse and outside industrial designers; 24% use inhouse industrial designers; and 16% use outside industrial designers. This month’s poll asks: What effect will healthcare reform have on medical device and equipment innovations? Please weigh in with your opinion. And for more on the medical device community’s approach to Industrial Design, see this month’s Medical Design.