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Colorant for ‘shelf appeal’

Clarient

MEVOPUR by Swiss-based Clariant supports the use of color to add differentiation and appeal to a device or packaging while helping to maintain regulatory requirements. This enables a move away from the white and brown shades that are well-recognized in the market as standard packaging colors, creating new opportunities to give off-the-shelf personal medical devices a design edge.

“The same trend we have seen in the personal care market for achieving differentiation and shelf appeal through attractive color choice is now influencing the medical device and pharmaceutical packaging sector,” comments Steve Duckworth, market head of global consumer goods and medical at Clariant.

MEVOPUR color products are produced at Clariant’s three ISO 13485:2003 accredited dedicated centers of competence for medical and pharmaceutical applications in the United States, Asia, and Europe. The facilities offer segregated manufacturing lines to reduce the risk of cross contamination. Segregated storage and change-control processes reduce the potential for product alterations.

MEVOPUR colors can utilize pigments and polymers that have been pre-evaluated against ISO10993 and / or USP parts 87 and 88 (Class VI), giving customers the knowledge and support to minimize risks and help meet regulatory requirements at all stages; specialists at the seven ColorWorks design centers are prepared to create unique colors for specific applications.

For projects not justifying the investment in custom design, Clariant has a globally harmonized range of MEVOPUR standard colors for polypropylene and polyethylene and other materials in development, where ingredients have also been biologically evaluated according to ISO10993 and USP parts 87 and 88 (Class VI).

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© 2012 Penton Media Inc.


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