Styron, a global materials company established in June 2010, plans to change its company name to Trinseo. The name change will be fully effective in all countries later in 2011; the company will continue to do business as Styron until that time.

"We believe that the new name of Trinseo will position the company better for future growth and greater potential as a global materials company," explains Chris Pappas, president and CEO of Styron. "The name Styron is strongly tied to the styrenics chain, particularly polystyrene and styrene monomer, which are an important part of our company, but we are much more than that.”

Pappas says the new name of Trinseo is meant to communicate that the company is “a leader in a broader range of businesses, products, and technologies,” and that the name underscores the company’s commitment to growth.

The word Trinseo comes from "intrinsic," which means belonging to a thing by its very nature, or belonging to or lying within a given part. The root of trins is combined with eo, the Latin verb root meaning to go. Together, the company says that these convey the concept that its products and technology deliver intrinsic value to its customers. Pappas says that Styron products, technologies, and expertise play an intrinsic role in its customers' products and are integral to their success. “The name Trinseo also captures the vital role that Styron people play in collaborating with our customers to enable their next generation of products,” he says.

To select the name, the company engaged Landor Associates, a global branding and design firm. "For a company that creates materials used inside customer products, it's absolutely relevant," says Ken Runkel, executive director in Landor's New York office.

The company will maintain the arrow icon in its current logo, along with its current color palette and company tagline of "Powering Ideas." The STYRON brand will continue to be used as a trade name for polystyrene products.

Styron had approximately $5 billion in revenue in 2010, with 20 manufacturing sites around the world. The company has 2100 employees.