More in Technologies

  • Oct 20, 2014

    Effective Design Partnerships: Understanding the Manufacturer’s Profile and Objectives

    In the most effective partnerships, the manufacturer and outside firm begin with research (see the second column in this series for why this is so). But by the time the partners reach the design phase, they need to be able to define more than just the product concept....More
  • Sep 22, 2014

    Protecting Sensitive Data in a Sensitive Industry

    A breach of personal health information carries an emotional component quite unlike the breach of credit-card information. Credit cards can be cancelled and reissued, but personal health information can’t be voided after being compromised in a data breach....More
  • Sep 7, 2014

    Effective Design Partnerships: Understanding the Critical Partnership Research Stage

    Few markets rival the medical market for complexity. Most product sales involve a long line of people who can influence the decision: doctors, patients, nurses, technicians, IT engineers, accountants, safety managers, regulators, administrators, auditors, and more. Each has a slightly--or radically--different calculation of the holistic value of the product....More

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